Great Advertising for Small Firms
If you want to sell a small business on using your small firm instead of a large, impersonal firm, I can think of no better marketing than this post from Ed Wesemann who describes, bluntly, what small clients really mean to big firms.
I know what I'm going to be doing with this little gem.
THANKS!!!
Wow, I had to keep reminding myself, "yes, people do think this way..." Perhaps thats why I never even applied to "big law" jobs - just didn't have a stomach for considering clients *only* in terms of dollar signs.
Wow. I kept looking for the punchline, but it's no joke, is it? Thanks for pointing that out to us, C.!
This is a great and practical article. My firm is in exactly this situation. As we have grown, we have needed to cut our client list down and recruit the right kind of clients. This has also lead to changes in our marketing and billing practices.