The ROI of Blogging

Posted on January 29, 2007 by Carolyn Elefant

Over at my Legal Blogwatch beat, I posted about measuring the ROI of blogging.  Specifically, should lawyers attempt to quantify the value of blogging in dollars and cents, or evaluate the benefits of blogging in the same way that we evaluate the benefits of other marketing techniques like dining with clients or networking.  Let me know what you think.

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