Do You Read Blog Archives?

Having blogged for over five years now, I've amassed a considerable body of archives, both here and here (pre 11/2004).  But does anyone read archives?  With so much currently available information, do blog readers ever re-visit the past?

I don't want my older posts to fall into obscurity, so please let me know (1) whether you read archives and (2) in what situations you tend to read them.  Also, let me know how you use blog archives - do you use the search tools at a blog to locate past posts of interest or sit down and read through past posts by topic or date?  Please post your results  in the comment section below -- and I'll try to do a follow up on this issue.  And if you've already written about this topic, send me the link!

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Why You Get As Much As You Give When It Comes to Testimonials

Most of the time, we give testimonials because we believe in the person who has solicited our recommendation and because it's a nice thing to do.  But if that's not enough incentive to give a testimonial, then consider this benefit:  testimonials can also make you look good!

For example, let's say that you've used a virtual assistant who asks for a testimonial for her website.  To give a good testimonials, you'll have to describe the matter that she helped you with, and in doing so, you're letting others know about your skills as well.  Consider this hypothetical testimonial:

I'm a solo practioner who stepped into a complicated appeal two weeks before deadline.  I needed a reliable paralegal to assemble the 2500 page record, insert cites into the brief and proof and cite check the product.  Further, I needed someone who could work independently so that I could focus on drafting the brief.  At the recommendation of a colleague, I called [VA].  She took over preparation of the Appendix entirely on her own.  However, she sent me daily emails so that I could stay abreast of her progress.  On deadline day, I emailed the brief to [VA] who took care of preparing the Table of Authorities, Table of Contents and filing.  [VA] was so efficient that the final product came in several hundred dollars below my estimate to the client - and ultimately resulted in a precedent setting decision.  The client has since retained me for another matter, and I will surely be calling [VA] to help out on this one as well!

The testimonial shows that the VA is efficient, cost-effective and reliable.  But it also highlights the attorney's skills as well - skills that will come to light where, for example, a client runs a search for an appellate lawyer. 

So the next time someone asks you for a testimonial, you should jump at the chance.  After all,  it's not often that you have the opportunity to do something good for someone else, while doing well for yourself.

Related post on guerilla marketing techniques: Go Forth and Comment.

Big News (NOT): Starting A Firm Helps Work Life Balance

Nearly two years ago, I posted here about a panel addressing the issue of gender equality in the legal profession.  Strikingly absent from the panel, however, were solo female lawyers.  A month later, I wondered why we should care whether women reach the top at large firms, given that many voluntarily chose a better option - to start their own firms. 

Now, two years later, women are finally starting to "get it" - and the legal media is picking up on the trend as well.  This story from Washington Legal Times reports on Erica Leatham, a former associate at Holland and Knight who along with some colleagues, started the law firm,  Stark Meyers to gain more flexibility.  Yes, she still works biglaw hours but she has the flexibility to work those hours when she wants, not when her employer so demands.

In an age where female and male lawyers have the ability to leverage technology to work when and where we choose, why are women still clamoring for equality at law firms?  Seems to me that in a new economy,  begging for scraps like worklife balance and fewer billable hours is just  so yesterday.

Shingular Sensations Series: Small Firm Lawyer Andy Simpson Wins Half Million Dollar Verdict Against Nation's Biggest Law Firm, USDOJ

With this post, I'm inaugurating MyShingle's new "Shingular Sensations" series.  Every week or two, I hope to interview a solo or a small firm lawyer who in one way or another represents the best that this genre has to offer.   But let me be clear - Singular Sensations is not a "self-promotional" series -- through my interviews, I intend to glean solid advice from my subjects that will benefit all lawyers.  I'll explain the concept a little more in subsequent posts, but for now, here's our first Shingular Sensation, Andy Simpson who heads a two lawyer firm in Christiansted, St. Croix, in the U.S. Virgin Islands.

Late last week, Andy Simpson made national headlines winning a $500,000 jury verdict against the U.S. Marshals Service for discriminating against his client Deputy U.S. Marshal Linda Valerino, known locally for hosting a TV show on fugitives in the Virgin Islands.  During a 4 day trial, Simpson showed  that Valerino's male colleagues did not want to be supervised by a woman, and over a two year period, filed a series of false misconduct claims against Valerino to block her promotion. Under applicable federal law, the jury's $500,000 award for emotion stress will be capped at $300,000 but Valerino will also receive $92,000 in back pay.  

In this e-mail interview, Simpson shares the backstory on his headline-making verdict and his experience as a solo going up against one of the biggest law firms in the country - the United States Department of Justice.  Whether you're an employment lawyer, an attorney who deals with law enforcement, a solo who goes up against the big guys (or a large firm lawyer who underestimates the small fry), you'll want to read the entire interview, below the jump.

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Ipods for Clients

Here's a neat law firm business development idea reported in Scotsman.com, that initially struck me as a bit high end, but is actually quite feasible even for smaller operations.  The story reports that Pinsent Masons, an international law firm with offices in Edinburgh and Glasgow have launched a service to keep clients up to date on developments in employment law.  Clients who sign up receive a number of iPods programmed to allow users to download videos and news updates prepared by the firm.   Clients can then watch videos containing both news updates on the latest developments in employment law and monthly risk management programmes.  According to the article, the service is quite popular, with several large corporations signing on.  And the law firm won an award for "most enterprising firm."

When you think about it, decent iPod nanos start at around $150.  For most of us, that price doesn't even amount to a full billable hour.  Moreover, if that iPod helps  you lure clients to a monthly business and counseling service for which you can charge $500 or $1000 a month, then you've earned a great return on your investment.   Not to mention, making your firm look really classy besides.  


Welcome to MyShingle's Beautiful New Lexblog!

Readers,

Welcome to the new and improved face of My Shingle.com, where we've been inspiring solo and small firm lawyers, and those who yearn to start a firm, since December 2002.  I should add that this new face is more than skin deep; for the third time in our history, MyShingle has changed blogging platforms.  In the past five years, we've moved from Slashcode to Typepad, and now, we're going with a professionally designed, state of the art, LexBlog.  I made the switch for several reasons. 

First, even though I've been blogging for five years, there are still many lawyers who aren't familiar with my site.  I am confident that LexBlog will help me significantly expand my online visibility and bring MyShingle's message to audiences that don't typically frequent the solo genre of blogs.  

Second, the new design will help me to more effectively promote my book, Solo by Choice:  How to Be the Lawyer You Always Wanted to Be.  Among other things, I'll use the new platform to collect feedback on the book from readers and publish "Author's Cuts" (parts that wound up on the editor's cutting room floor) and "Pocket Parts," (updates to the material in the book, since the legal world is changing too rapidly for any book to remain current without regular supplements).  In fact, the first "book value add" is already available - the redesigned  Soloformania Guide gives readers a way to directly access and download many of the Forms contained in Appendix 4 of the Book (Creating A Sample Forms Library).

MyShingle may look different, but at its heart, it remains the same:  an homage to the dedication of all the hardworking, ethical solo and small firm lawyers who serve clients and find justice and a glimmer of hope for lawyers toiling in, or sleepwalking through uninspiring jobs, that there is another path.  And finally, MyShingle serves as a reminder that while no job, including solo practice is perfect, on most days, being a shingler just may offer the best chance not merely for a satisfying career, but for one that actually matters.

Please feel free to send me feedback or questions.

I'm Moderating A Star Studded Panel on Practicing Law in the e-Court of Public Opinion: Teleconference Option Available

I'm moderating a star studded event on a very hot and timely topic:  Practicing Law in the E-Court of Public Opinion: How the Internet Can Make or Break a Lawyer’s Reputation.  The program will take place on January 24, 2008, noon- 1:30 pm at the DC Bar.  Here's the information from the DC Bar Flyer:


Practicing Law in the E-Court of Public Opinion:  How the Internet Can Make or Break a Lawyer's or Law Firm's Reputation and What You Can Do about It - WITH DAVID LAT of ABOVE THE LAW and other national speakers!

In the Internet Age, lawyers and firms are subject to unprecedented public scrutiny.  Popular websites like Above the Law provides gossip and behind the scenes news from large law firms, while Avvo allows clients to post their opinions about their attorneys.  You'll hear how the web can affect lawyers' reputations, for better or for worse, identify ways to respond to threats to reputation and use the Internet to your advantage and learn about relevant legal concepts like First Amendment, libel and privacy law that relate to your ability to protect your reputation.  We'll have a panel of nationally recognized speakers as well as law firm marketing expert who will offer practical tips on guarding and promoting your reputation on line. 

  • Teleconferencing is available for this program, please be sure to provide your email address when you register with the DC Bar so that they can provide the call in number:

  • SPEAKERS
  • www.myshingle.com's Carolyn Elefant, Law Offices of Carolyn Elefant,
  • Mark Britton, CEO, President, Co-founder, Avvo.com
  • Andrew Mirsky, Mirskylegal.com
  • David Lat, Editor in Chief, www.abovethelaw.com
  • Jonathan Frieden, Odin, Feldman & Pittleman, PC,  Ecommercelaw Blog
  • Cost
    Law Students $10.00
    Administrative Law and Agency Practice Section $20.00
    Real Estate, Housing and Land Use Section $20.00
    Litigation Section $20.00
    Computer and Telecommunication Law Section $20.00
    Family Law Section $20.00
    Tort Law Section $20.00
    Law Practice Management Section $20.00
    Government and Nonprofit Employees $20.00
    Non-Section Members $25.00
    TO REGISTER, GO TO dcbar.org/for_lawyers/events/

    This promises to be a fascinating and entertaining discussion, full of useful analysis and insight from top bloggers and legal experts.   It's a not to be missed event for lawyers and law firm marketers.  So sign up as soon as you can!

    Letter to A New Lawyer

    What advice do I have for a new lawyer?  That's the money question from my friend and colleague, Susan Cartier Liebel who's preparing this week's Blawg Review #142 on that very topic. 

    To start, I asked myself what kind of advice I would have found useful two decades ago when I was a new lawyer.   Unfortunately, back then, I disregarded the little advice that I did receive, because I thought I knew better.  For example, one older and somewhat doddering professor at my law school regularly told students that if we wanted a job at a particular firm, we ought do what he did "back in the day" (which for him was the 1930s) - put on a nice suit, march up to the firm's office with resume in hand, ask to see the managing partner and introduce ourselves.  My buddies and I had a laugh over our professor's well intended words of wisdom, mercilessly mocking him as completely out of touch.  But would it have hurt us to try what he suggested?  None of us ever did.  And now...all these years later, I now see the nuggets of value buried in my professor's seemingly outdated advice: the importance of putting yourself out there, taking initiative and most of all, making a personal connection.  So my first piece of advice to new lawyers is that you should keep an open mind.  Most advice is well intentioned.  It may not be right for you, but don't reject it out of hand. 

    Other advice, I've addressed in past posts at MyShingle.  It includes:

    1. Remember that sometimes the smallest things we do have the greatest impact;

    2. Sometimes you may have to do something desperate to succeed;

    3. While keeping in mind that law and running a law firm is a business, don't lose sight of the higher purpose we can serve as lawyers and;

    4. Like Randy Pausch of the Last Lecture , embrace karma !


    Two final pieces of advice.  First, don't waste effort seeking certainty or waiting for "the right time" - whether it's the right time to change a job, start a law firm or get married or start a family.  Not only does surety always elude you, but in focusing on it with spotlight intensity, you miss the best part of the journey:  living the questions, as Rainer Marie Rilke writes in his Letters to A Young Poet (this is my very favorite passage):

    You are so young, so much before all beginning, and I would like to beg you, dear Sir, as well as I can, to have patience with everything unresolved in your heart and to try to love the questions themselves as if they were locked rooms or books written in a very foreign language. Don't search for the answers, which could not be given to you now...because you would not be able to live them.  And the point is, to live everything.  Live the questions now.  Perhaps then, someday far in the future, you will gradually, without even noticing it, live your way into the answer.

    Second, always remember that you are a part of a profession that pays homage to  precedent.  That doesn't mean we're bound by old ways, but rather, that we have the ability to create new approaches with lasting effects.  New ways of doing business, of achieving justice, or serving clients.   As a lawyer, you have an opportunity to leave your own personal mark on the law that will remain long after you're gone.  Don't waste it. 

    More Lawyer Videos, From Beverly Hills IP Solo Michael Cohen

    As my regular readers know, I'm a major fan of videos - and I've been tracking solos' use of videos for marketing in posts here and here. And I see today that my Third Wave colleague Chuck Newton has posted on the topic as well.

    More and more solos are using videos to convey their message. Recently, I discovered this video series by Beverly Hills IP attorney, Michael Cohen. Cohen's videos are more polished than the usual YouTube fare; they're posted here at Video Jug.

    If you're using video drop me a line - I'd be happy to link to it here at MyShingle.com

    Book Trailer for Solo By Choice: Proof of Concept and Work in Progress


    Here's a video trailer that I created for my upcoming book, Solo by Choice: How to Be the Lawyer You Always Wanted to Be. It's a proof of concept in learning how to use my iMac software. Unfortunately, I'm still learning how to use the editing tools, so the transitions aren't entirely smooth and there's a very, very long dead space at the end, because I couldn't figure out how to cut the audio clip. But I'd spent so much time on the video, that I decided to put it out here in beta, and solicit advice from readers on how to fix some of these problems. So please send your input below.