You know how it is with yawns, don't you? When one person yawns at you, it's difficult to resist yawning back. So now that my fellow solo-blogging colleague
Susan Cartier Liebel has
yawned, or more accurately, alerted us to the trend of "young and wealthy normals," I'm compelled to yawn back (by the way, for those of you who aren't really interested in my own personal musings, feel free to skip this post).
With my 20th law school graduation just passed, I've been reflected back on my own career path and choices that I've made. Reading through Susans description of a YAWNing solo made me realize that's exactly the path that I took when I embarked on my firm.
* Extremely low overhead(personal and professional) including serious consideration for the home office option - I started my practice in a virtual office, then moved to shared space a year later for $425/month, an amount that I could easily cover.
* Smart low-cost operational office purchases which keep them untethered to a phsycial location or traditional office hours Starting out, I worked on our home computer in my dank basement, until I complained so much that my husband went out and spent $1400 to buy me a laptop (probably 1/20th of the power that today's machines have at twice the cost). The laptop was an enormous stretch, but it allowed me to leave the confines of my basement and work at law libraries around D.C. and also on my porch.
* Paperless office - addresses efficiency, low overhead, being untethered AND environmental concerns
* Taking on those clients or legal issues which fire up their passion reminding them why they went to law school and also gives them the freedom to serve the indigent or new business owner without putting themself out of business When I started my firm, I took this approach to heart -- so much so, that when asked what types of law I practiced, I'd often respond "I handle cases that interest me." Back when I started, I handled court appointed criminal matters, business owners done wrong, Section 1983 matters, all while subsidizing the work with energy matters, particularly appeals, which I also enjoyed
* NOT feeling compelled to network in conventional ways or ways which go against their 'lifestyle' choices My networking choices 15 years ago today seem really old fashioned. But understand - back then, few law firms marketed at all. So I was regularly the only lawyer at renewable energy events or trade assocation meetings and consequently, found business there. Today, that's a conventional, "duh" way to market, but trust me, at the time, at least in my field, it was forward looking.
*
Using social media for both business and pleasure; I started my firm at the cusp of the Internet and learned to program HTML because I enjoyed it but also to set up a law firm website
* Understanding there is no 'work' life and 'personal' life...but just 'life.' When my daughters were born in 1996 and 1999, my life became an endless cycle of work with girls, girls with work, cell phones calls in the park, nursing babies on conference calls and looking with amazement at briefs that I wrote while literally being interrupted every five minutes. Having done that, I have mixed feelings about whether this approach makes sense or not. I'm glad that I can say that I spent all the time I needed with my daughters, but I also regret the times that I feigned cheeriness while worrying about a deposition or a deadline that I needed to meet.
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